Why Nobody Reads Your Emails

It’s Tuesday. That means it’s time to send out your weekly email to the entire church. You sit down at the computer, pulling up last week’s email. You’ll change a few sections, add a few sentences, and hit send.

If you happen to check the stats, you’ll see that 20% of your entire database opened the email and 2.7% of people actually clicked on a link. But it’s more likely that you never look at the stats because they are too depressing.

You (or your staff) take time to thoughtfully compose emails to your congregation or groups of volunteers, but it comes across as a task rather than a meaningful form of communication. And what if those who receive the email treat it like spam, never opening it or reading it?

1. How you’re writing to the wrong people
2. How to get people to take action
3. How much information to give people
4. How to write a good email subject
5. When you should send an email
6. How many emails should you send.

This resource will help pastors, church leaders and anyone who communicates to a group of people via email.