Summer is a Great Time to Talk About Digital Giving

You might consider scaling back at church this summer.  People might consider doing the same thing in their giving.  Whether it is a missed Sunday, an extravagant vacation, or something else, people will be absent from worship services and giving will decrease.

That is, unless you make “digital your default.”  While Giving Rocket coaches pastors and churches on the “Automate the Important” campaign in late spring, summer is still a great time to talk digital giving.  In fact, our Giving Rocket members just received full resourcing to make digital the default.  This summer, I want to encourage you to talk about digital giving in three ways:

• Talk about it on Sundays during announcements or during the offering talk.  You should mention digital giving every week during the offering talk. Use something similar to this that fits your culture: “For those of you who have already given digitally or through automated giving, thank you for your consistent generosity.”
• Communicate the importance of it through an email blast or digital newsletter.  You can even include a link embedded within the email for people to click and give!
• As people give for the first-time during the summer, inform them that a number of people from your church have taken the step from being a first-time giver to a consistent faithful giver through the accountability and ease of digital giving.

Making digital the default can help you beat the summer slump.